S.E.M(Search Engine Marketing) is aimed at bringing traffic to your website and possibly converting this traffic to actual sales. You want to drive as much traffic as possible to your website for higher profits, thus your aim in SEM would be to appear at or near the top of the search results page.

INTRODUCTION S.E.M (SEARCH ENGINE MARKETING)

Search engine marketing (SEM) is the process of using advertisements that are paid for to market one’s business or product. S.E.M (Search Engine Marketing) is aimed at bringing traffic to your website and possibly converting this traffic to actual sales. You want to drive as much traffic as possible to your website for higher profits, thus your aim in SEM would be to appear at or near the top of the search results page.

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

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HOW SEARCH ENGINE MARKETING WORKS ?

The internet user types out a search query of their choice on the search engine, depending on what they are looking for.

The words they key in are the main determining factor of your ad appearing. They are referred to as ‘Keywords’. The search results page shows them the possible pages that match their query, using the keywords used.

This is where your ad comes in as it will appear on the Search Engine Results Page for viewing of the user, if the keywords match your own.

SEM, together with other factors is what enables you to appear on that search page. It is what may propel your site to page 3 or 4, and if you are very ambitious, it may appear on the first page.

Search Engine Marketing (SEM) aids businesses to gain market online by purchasing Ads on search engines such as Google, Yahoo or Bing. The SEM practices revolve around the promotion of websites in SERPs to optimize the brand presence and conversions.

SEM utilizes paid and unpaid advertising means to optimize the promotion of online businesses, and we especially created this What is Search Engine Marketing Guide to help you understand how both ‘paid & unpaid means’ work under the umbrella term Search Engine Marketing.

SEARCH ENGINE MARKETING KEYWORDS

? Keywords are very important for successful SEM. You will need to find relevant keywords that are able to attract more potential clients to your site. So how do you go about this keyword business?

? Find the right keywords. There are several free tools on the internet that you can use to find keywords.

? Take note of the negative keywords. These are the words to avoid when running your campaign. These are the words that have a very low chance of leading to conversions.

? Some key words are known for their ability to result in conversions for instance ?Discount?, ?Free shipping?, ?Buy? and others which you can find through use of the tools.

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S.E.M (SEARCH ENGINE MARKETING) - FEATURES

We also provide the following services
  • Detailed keyword marketing research report
  • Pre-optimization ranking report
  • Title tags
  • Description tags
  • Keyword tags
  • Alt tags
  • Comment tags
  • H1 ? H2 tags
  • Free one way links
  • Creation of the med link pages
  • Proper use of Robots.txt file
  • W3c validations for home page
  • Image optimization
  • On page optimization
  • Email support
  • Key phrases optimization
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SEARCH ENGINE MARKETING AUCTIONS

The Bidding Process

All this happens in the time it takes for a searcher to enter their query to Google. Of course, only the chosen ads appear on the different searches. The ads that do appear are determined by several factors, one being the maximum bid. The ads that appear on the SERP are in this case the winners in the auction.

SEM Quality Score

Quality score is measured by how valuable and relevant your ad is to the searchers. Google wants to give its users only the best experience thus they will take your ad through a test to determine how relevant your ad is.

Conclusion

Once you have set up your SEM marketing campaigns, remember to refresh your content, and making improvements to your web design to make it more attractive.

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