Search engine marketing (SEM) is the process of using advertisements that are paid for to market one’s business or product. S.E.M (Search Engine Marketing) is aimed at bringing traffic to your website and possibly converting this traffic to actual sales. You want to drive as much traffic as possible to your website for higher profits, thus your aim in SEM would be to appear at or near the top of the search results page.
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.